ROBBIE

LaBELLE

WELCOME…

With a 20+ year career trajectory that began with over a decade of honing my skills at Nike, I moved on to spearheading global brand marketing at Apple/Beats by Dr. Dre. I then navigated the dynamic landscape of tech start-ups during the global pandemic.

Currently, I am the Vice President of Global Brand Marketing at Sports Research, a rapidly growing family-owned health and wellness brand.

I am consumer-obsessed, highly driven, and competitive, always striving for excellence in my professional pursuits. Balancing my love for emotional storytelling with analytical, data-driven decision-making, I lead with both heart and mind.

Outside of work, my passion for golf fuels my competitive spirit and continually challenges me to improve!

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SPORTS RESEARCH

2023 - Present

San Pedro, CA

VP, Global Brand Marketing

At Sports Research, I lead global brand marketing for both the Sports Research and Sweet Sweat brands. I manage a dynamic team of 30+ professionals across Creative, Production, Paid Media, Social Media, Retail Marketing, Influencer Partnerships, E-Commerce, PR and all external agencies.

My role is focused on fortifying the company's 44+ year market standing and aligning day-to-day operations with our strategic vision.

I work closely with ownership to drive our marketing endeavors and ensure seamless translation of our strategic vision into daily operations, while elevating the brand's presence in the health and wellness industry.

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BOOSTA TRAINING

2022-2023

Long Beach, CA

Chief Growth Officer

Boosta Training is a purpose-driven app focused on the well-being of student-athletes. At Boosta, we believe in the importance of holistic well-being and strive to make a positive impact on all aspects of health, including emotional, cognitive, and social well-being.

While Chief Growth Officer at Boosta, I oversaw the overall growth strategy for the SaaS start-up. I worked directly with the founder/CEO, investors and advisors to develop and implement plans to increase revenue and expand the Boosta subscriber base.

I was responsible for optimizing all business activities across key activity areas to create profitability.

I did this by developing new product and service propositions, identifying new markets to enter, and creating strategies to increase revenue and company valuation.

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APPLE | BEATS by dr. dre

2014-2022

Culver City, CA

Sr. Director, Global Brand Marketing

At Apple/Beats by Dr. Dre, I served as the Senior Director of Global Brand Marketing, overseeing the brand’s marketing initiatives across its entire product portfolio.

My role involved building long-term strategic plans, launching seasonal campaigns, and creating world-class creative content supporting over 60 global athletes, musicians, and gamers. I led integrated global brand marketing efforts with regional, functional, and external agency partners, consistently driving record-setting campaigns.

Reporting directly to the Chief Marketing Officer and VP of Global Marketing, I played a pivotal role in maintaining brand consistency, developing product positioning, and executing innovative global campaigns that significantly boosted brand visibility, consumer engagement, and street cred for Apple globally.

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At Nike, Inc., I spent over a decade developing and executing high-impact brand marketing strategies across various key categories including Running, Soccer, Training, Basketball, and Sportswear.

As Director of Brand Marketing for Global Football, I oversaw brand marketing for a $260M+ soccer category, driving national campaigns in support of U.S. Soccer and key international assets.

My tenure included the creation of strategic plans that renewed Nike's sponsorship of U.S. Soccer and led to the successful execution of campaigns like the groundbreaking "Pressure Makes Us" for the 2011 U.S. Women's World Cup. Additionally, I managed the global launch of initiatives like “Lace Up. Save Lives.” and worked on special assignment in Brasil to ensure brand alignment and successful campaign execution leading up to the 2010 FIFA World Cup.

My experience at Nike honed my skills in strategic planning, cross-functional leadership, and creating compelling brand stories that resonate with diverse audiences.